1. Who We Are
Mr White Teeth Whitening is a professional teeth whitening studio based in Bournemouth, Dorset, UK, operating under Bryant Group Holdings Ltd (UK Registered Company). Our website is mrwhiteteethwhitening.co.uk.
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
- Email: info.mrwhitestore@gmail.com
- Phone: 07843 969254
- Location: Bournemouth, Dorset, UK
2. What Information We Collect
We may collect and process the following personal information:
- Contact details – name, email address, phone number
- Booking information – preferred appointment date/time, service selected
- Communication records – messages sent via our contact form, WhatsApp, or email
- Website usage data – pages visited, time on site, browser type (collected anonymously via analytics tools)
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to enquiries and booking requests
- To confirm and manage appointments
- To send appointment reminders (where applicable)
- To improve our website and services
- To comply with legal obligations
We will never sell, rent, or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing
We process your personal data under the following lawful bases as set out in the UK GDPR:
- Contractual necessity – to fulfil your booking or service request
- Legitimate interests – to manage our business operations and improve our services
- Legal obligation – where required by law
- Consent – where you have explicitly opted in to receive communications
5. How We Store Your Data
Your personal information is stored securely. We retain your data only for as long as is necessary for the purposes for which it was collected, or as required by law. Booking records are generally retained for up to 2 years.
Our booking system is provided by Square (squareup.com), which operates under its own privacy policy. Please review Square's Privacy Policy for details on how they handle your data.
6. Cookies
Our website may use cookies to improve your browsing experience. Cookies are small text files stored on your device. We may use:
- Essential cookies – required for the website to function correctly
- Analytics cookies – to understand how visitors use our site (e.g., Google Analytics)
You can control or disable cookies through your browser settings. Disabling cookies may affect some functionality of the website.
7. Third-Party Services
Our website may include links or integrations with third-party services, including:
- Square – for appointment booking
- Facebook, Instagram, TikTok, YouTube – social media platforms
- WhatsApp – for direct messaging
We are not responsible for the privacy practices of these third-party services. We encourage you to review their individual privacy policies.
8. Your Rights
Under UK data protection law, you have the following rights:
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to request correction of inaccurate data
- Right to erasure – to request deletion of your data (“right to be forgotten”)
- Right to restrict processing – to request we limit how we use your data
- Right to data portability – to request your data in a portable format
- Right to object – to object to processing based on legitimate interests
To exercise any of these rights, please contact us at info.mrwhitestore@gmail.com. We will respond within 30 days.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
10. Contact & Complaints
If you have concerns about how we handle your personal data, please contact us in the first instance at info.mrwhitestore@gmail.com.
If you remain unsatisfied, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): ico.org.uk or by calling 0303 123 1113.